Privacy Policy

This Privacy Policy (the “Policy”) describes the privacy practices of Sum!, Inc. (“Sum!,” “we,” or “us”).   The Policy is intended to explain how we collect, use, and share your information in connection with our website at (the “Website”) and our Sum! mobile application (the “Mobile Application” and, together with the Website, the “Applications”).  The Policy covers information collected from those Applications, from our business partners and service providers, and from other sources.

We may also have other privacy policies, set forth separately in writing, specific to certain categories of individuals, such as residents or citizens of certain jurisdictions.

California Privacy Notice:

What Information We Collect

We collect the following types of information:

  • Contact information, such as your name, address, email address, and telephone number.
  • Account login or verification information (including, if applicable, social media account information for login purposes).
  • Demographic information, such as gender, age or date of birth, marital status, military or veteran status, race or national origin, household composition, professional, education, or employment-related information, and information about your interests.
  • Financial information, such as payment card information (e.g. credit or debit card number, CVV code, expiration date) or other financial account information.
  • Internet or other network or device activity, such as information about the browsers and devices you use to access our Applications, emails, and advertisements (e.g. device type, browser type and language, hardware model, operating system version, unique device identifiers, and IP address) and how you interact with our Applications, emails, and advertisements (e.g. features used, content viewed, addresses of referring websites, and the dates and times of interactions).
  • Location information, including geolocation when using our Applications.
  • Electronic, audio, visual, or similar information, such as your communications with us or photos, videos, or other content you submit to us or publish in connection with our Applications.
  • Other information that identifies or can be reasonably associated with you.

How We Collect Information

We collect the types of information described above in three ways:  (1) when you provide it to us; (2) when we collect it automatically; and (3) and when we receive it from other sources.

Information you provide to us

You provide information to us when you register for an account, use our Applications, communicate with us, or otherwise submit or publish your information.  For example, when you register for an account, you may provide contact information, account login or verification information, demographic information, financial information.  When using the Applications, you may provide demographic information or other information about yourself, including your answers to personality-assessment or other survey questions.  You might also provide information when communicating with us (for example, regarding our Applications or when seeking technical support) or linking to us or our Applications on social media or other websites.

Information we collect automatically

We automatically collect internet or other network or device activity information about your interactions with our Applications, emails, and advertisements, even if you are not logged into an account with us.  This information may be collected as follows:

  • Cookies and similar technologies.
    • Cookies and similar technologies are pieces of information stored directly on the device you are using.
    • Cookies allow us to collect information such as browser type, time spent on the Applications, pages visited, and language preferences.
    • We and our service providers use the information for security purposes, to facilitate navigation, to display information more effectively, and to personalize your online experience and our marketing and advertising efforts. In addition, we use cookies to gather statistical information about usage of the Applications in order to improve their design and functionality, understand how they are used, and assist us with resolving questions about them.
    • You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject any cookies. If you set your browser to reject cookies, parts of the Applications may not work for you.
    • For more general information on cookies, please read “What Are Cookies”.
  • Pixel tags, web beacons, clear GIFs, or other similar technologies.
    • These may be used in connection with some of our Applications, emails, or advertisements (for example, to track the actions of our users, compile statistics about Application usage and response rates, determine whether you have opened and acted upon our emails, and assess the effectiveness of our marketing).
  • Analytics and advertising.
    • To better understand how users engage with our Applications, we use third-party analytics services that use cookies and similar technologies, including services provided by Google and Adobe. Please visit and for more information about how Google and Adobe collect and use data when you use their partners’ websites or mobile applications.
    • We may also use third-party advertising services to provide advertisements for our services. These third parties may collect information about your online activities over time and across third-party websites, and they may be members of industry self-regulatory groups such as the Network Advertising Initiative (NAI), Digital Advertising Alliance (DAA), and European Digital Advertising Alliance (eDAA). The websites for these groups provide more information on interest-based online advertising and how to opt out of receiving interest-based online ads from participating companies.
  • Do Not Track requests.
    • Some browsers may transmit “Do Not Track” or “DNT” signals to the websites you visit. Because there is not common agreement about how to interpret DNT signals, we do not take action in response to them.
  • Location information.
    • We may collect information about the location of your device, including precise geolocation information from your device and imprecise location from, for example, your IP address.
    • You may be able to adjust the location settings of your device to control whether it communicates location information. See your device settings for more information.
  • Purchase information and history.
    • We may collect information about your transactions with us.

Information we receive from other sources

We may collect information from other sources, including business partners and service providers with whom we work.

How We Use The Information

We may use and process the types of information described above to:

  • Provide, maintain, protect, and improve our Applications or other products or services. This may include, for example, customizing our Applications to your preferences or interests, making them more compatible with your technology, or otherwise making them easier to use; analyzing how they are used; and evaluating, maintaining, and improving their performance, effectiveness, security, and safety.
  • Develop new applications or other products or services.
  • Process payments and transactions.
  • Promote our Applications or other products or services. This may include, for example, developing and providing promotional and advertising materials about Sum! that may be of interest to you; analyzing the effectiveness of those materials; and customizing and improving them.
  • Communicate and manage our relationship with you. This may include, for example, providing you information about our Applications or other products or services or about your transactions with us; responding to your questions, inquiries, or requests; customizing and improving our communications with you and analyzing their effectiveness.
  • Address legal issues. This may include, for example, obtaining legal advice and establishing, exercising, or defending legal claims; complying with laws, regulatory requirements, contractual obligations, court orders, other legal process or obligations, or lawful requests from public and government authorities; detecting, preventing, and responding to fraud, intellectual property infringement, security issues, violations of our agreements, violations of law, or other misuse of our Applications or other products or services; and protecting the safety, rights, welfare, or property of Sum!, you, or others.

We may also use your information for other internal Sum! business operations, as permitted by applicable law, and other uses consistent with the context in which the information was collected or with your consent.

We may anonymize or aggregate any of the information we collect and use it for any purpose, including for research and product-development purposes.  Such aggregated information will not identify you individually.

How We Share The Information

We will not sell your information to data brokers or other third parties for money.  We may, however, share your information as follows:

  • Parent companies, affiliates, and subsidiaries.
    • We may share your information among our related business entities, including our parent company Endominance, Inc. We may do so for various purposes, including, for example, to improve or promote our existing Applications or other products or services; to develop new applications, products, or services; or for research and development purposes.
  • Service providers, vendors, and other business partners.
    • We may share your information with third parties with whom we work to provide, improve, or develop our Applications or other products or services; to perform other Application-related services; or to assist us in analyzing how our Applications or other products or services are used.
    • For example, we may work with vendors providing website hosting; data analysis; other technology services; payment processing; fraud monitoring; services related to product development and maintenance; and communications, marketing, and online and offline advertising services.
    • More specifically, our service providers may include:
      • Constant Contact—to deliver our newsletters. We also gather statistics around e-mail opening and clicks to help us monitor and improve our newsletters.  Constant Contact’s privacy policy is here .
      • Stripe—to process payments and conduct anti-fraud checks. Stripe’s privacy policy is here.
      • Google and AWS—to analyze the behavior of our visitors, as well as to host our website, databases, and related assets and services. Google’s privacy policy is here, and AWS’s here.
      • Help Scout—to manage and respond to support e-mails. Help Scout’s privacy policy is here.
      • Slack and Atlassian Products—for our everyday communication and planning. Their respective privacy policies are here and here.
    • Legal reasons.
      • We may share your information with third parties when we have a good faith belief that disclosure is necessary to: obtain legal advice or establish, exercise, or defend legal claims; comply with laws, regulatory requirements, contractual obligations, court orders, or other legal process or obligations, or lawful requests from public and government authorities; detect, prevent, or respond to fraud, intellectual property infringement, security issues, violations of our agreements or law, or other misuse of our Applications or other products or services; protect the safety, rights, welfare, or property of Sum!, you, or others, as required or permitted by applicable law.
    • Business transfers.
      • We may share your information with third parties in connection with any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).
    • In connection with our Applications.
      • Depending on your settings and choices, the information you submit to us while using our Applications, including information that may identify you, may be seen by other visitors to our Applications, potentially including the public.
    • Otherwise with your consent.
      • We may share your information with third parties when we have your consent to do so.
    • Anonymized or aggregated information.
      • We may share anonymized or aggregated information internally and with third parties for any purpose. Such information will not identify you individually.

How You Can Manage Your Information

If you have an account with us, you can use the Applications’ settings to change most of your personal details. For instance, the settings allow you to:

  • update your e-mail address;
  • edit your profile name or make it private;
  • change your gender; or
  • delete your profile.

If you decide to delete your profile, please make sure you first save any information you would like to keep.  Please also be aware that, even if you delete your profile, we might still maintain and process certain information about you, such as internet or other network or device activity, which may be necessary to provide our Applications or to ensure their security.

Where We Process Information

We may process your information in the United States and other locations around the world. The countries in which we process information may not provide the same level of protection for your information as your country. By using our Applications or services or otherwise providing us your information, you acknowledge and understand that your information will be transferred to and processed in the United States and other countries.

Data Security

We maintain technical and organizational security measures designed to help protect your personal information from unauthorized access, disclosure, alteration, or destruction. Unfortunately, no data transmission or storage system is 100% secure or error free, and we cannot guarantee the security of the information we collect.

Data Retention

We retain your information as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or allowed by law.

Links to Other Sites

Our Applications may contain links to other sites, mobile applications, or third-party services, or plug-ins from social-media platforms or other third parties. Please note that these third-party sites and plug-ins are not operated by us. Therefore, we strongly advise you to review the third parties’ privacy policies. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Children’s Privacy

Our Applications are not intended for anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. In the case we discover that a child under 13 has provided us with personal information, we will delete such information from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Thus, we advise you to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately after they are posted on this page.

Contact Us

If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us at